Unfortunately, not all EV clients find the best results with their campaigns. Some of them might be experiencing low clicks, or poor stats. However, you can improve your chances of HCES by improving the overall quality of your site, and sometimes just due to ladyluck knocking on your door.
I will not be giving out tutorials here to improve your overall site quality, as these tutorials can be found anywhere in the net.
Sometimes, you might find a gem campaign which is experiencing HCES. This happens when our auto matching keywords script find keywords that visitor type-in related to your sites that causes you to get more relevant audiences from our content networks. These audiences tend to stay longer on your site, and do more clicking. Higher quality as a whole, due to more targeted audience. This also can be due to your site being in high quality form.
What should you do when you findout a campaign is experiencing HCES ?
You might want to extend your campaign, and prevent it from going to "completed" status to enjoy the higher possibility of same results. This is because, once an order goes to "completed" status, we delete the campaign off from our servers immediately. Even if you start a new campaign with the same exact details as before, you might not experience the same success due to a completely new traffic network being assigned to your campaign.